Logo design - seedling yoga - illustrated by penelope dullaghan

Logos are sometimes the trickiest bit of business… so much relying on it, what with everything the client wants to convey distilled down into a tiny mark. A simple image that will hold up their brand into the future and be their visual cornerstone henceforth. (No pressure!) But I love a good challenge, so when Seedling Yoga asked me to dream up their logo based on their vision of bringing heart-centered yoga to kids in their community, my answer was a resounding yes. This is the final mark, and I’m happy to say that my client loved it with the entirety of her big heart!