New work to share! These were done for Parade Magazine. Very fun to do for the holidays.
Like the little girl’s red hair? Hmm… real life sneaks in there. :)
the process of making this new house our family home is my ongoing project. one of my favorite things is to wander thrift stores looking for treasures. woven baskets. perfect patterns. little end-tables. my mom came last weekend and painted my bedroom (she LOVES painting — finds it relaxing and meditative. i loathe it — funny i know, but painting illustrations doesn’t translate to painting walls for me.) we did two-tone. gray on the bottom two-thirds of the walls. white on the top third. i was nervous it would look strange, but i ended up loving it. it’s kind of unexpected and interesting. i still have to hang artwork back up, so the room feels sort of echo-y, but it’s getting there. i see little cozy spots starting to take shape.
life has felt a little chaotic since we moved to indianapolis. full tilt. this is not how i prefer to roll… i like lots of leisure. very little drama. calm, long empty spaces to play and ponder and linger and be. i like to sip, not gulp. i intentionally set up my life like this. but for the last 4 months it has been fast, furious and a bit on the crazy side.
with fall here, i am intent on resetting the pace. i want to look closer about what i say yes to and how i spend my time. i want to pay attention. be present. make conscious choices.
i am finding, once again, that i can do that only if i reconnect with the moment. the photo above is simply basil in a basket ready to be transformed into pesto. nothing spectacular. but it represents me paying attention to how pretty that appeared suddenly in the light from the kitchen window. how it smelled. how tangible being here, now is. this basil fixed everything.
A few months back, master crafter Lindsay Obermeyer contacted me to help redesign her identity and website. Lindsay is a fine artist whose focus is fiber, but she does so much more! Her beautiful craft work has been exhibited in the US and abroad at museums including New York’s Museum of Art and Design, the Museum of Fine Art, Boston and the Milwaukee Museum of Art.
When she came to me, she had a dated logo and website that didn’t say much about what she did. Here was her logo:
So I set out to make her look more modern, fun and reflect the hand-doneness (is that a word?) of her art. This is what I came up with:
I also added the tagline: “Craft with a Capital C” which Lindsay loved so much she trademarked it. Overall, I just made it colorful and feel more like “her” – fun, bold and artistic. And here is the website I designed around the logo:
The website took a bit of doing. Her previous site was hard to navigate, find images and figure out what she does exactly. So I broke it down into understandable categories with helpful images to support the titles. The new site is inviting, easy to find your way around and get to know the artist more.
And then we did up some fun business cards for her to hand out at craft fairs and events:
Overall, a huge change for Lindsay! And it has been very well received, from what I understand. In Lindsay’s words:
“Response at the trade show was huge! I came back with work lined up! So, the entire rebrand made a big difference. THANK YOU!!!!!! Companies are starting to see me as a reliable designer and a contender for those more established. I am even starting an online educational series with one company! It really helped to have it all right there, easy to find.”
I love the new look, too, and am glad it’s been pulling its weight. :)
I wanted to share this cover illustration I did with you. It was created for First Read, to go along with this series. I think I hit every color in the rainbow in this piece! :)