SubscribeFirst Read, Logo and Identity Package
This project was one that I LOVED working on recently.
First Read supports family literacy and education in poor communities around the world.
It offers an innovative way of working directly with families to expand and improve early chilhood care and education. First Read also supports improvements in the literacy and other skills of the participating parents and carers, including their ongoing ability to support their children’s learning.
Good cause, right?
Well, First Read came to me asking for a logo. They were looking for an illustrated piece, but the more thought I put into it, the more I thought that a truly designed vector logo was the way to go. They had to appeal to a broad audience (sponsors, authorities, consumers, etc) so I created a logo that would be timeless, could resize easily and be formatted in different ways for different materials… (First Read is starting off in Africa, so I thought the elephants made sense. Plus, elephants keep their young near for a very long time, so they seemed like a good animal to embrace the thought behind First Read. I wanted the parent to somehow connect to the little one through reading.)
After creating the logo, I just couldn’t stop. So I went ahead and designed their identity package including business cards, letterhead, envelopes, book marks, and website. It was a great project. (I miss design, can you tell?!)
The logo:
Then onto business cards:
And bookmarks:
And finally, website: (Click image to visit site.)
Woah, lady! STUNNING. You are just so very talented!
oh wow penny. i love the logo! fantastic. can’t wait to visit the website. good work, friend. so very good. xo
So lovely! These bookmarks are so cute. It’s all very playful and comes out so fresh, very well done!
I love this logo! It’s perfect. And cute.
this is a great identity. congrats on convincing your client to go with the lovely simplicity of this vector illustration! it works so well.
I LOVE this logo! Great job!
Brilliant!!! I especially like what you did with the business card!
you did an amazing job on this! i can see why you love it!
lovely work for a wonderful sounding organisation.
Really wonderful. They must be so happy with what you created.
this is beautiful! you hit it right on the nose with a wonderful design that carried through so well unifying their brand!
Great job on the logo, Penelope! Your design is as wonderful and well-conceived as your illustration. Such a pro…and I can see how being a mom has positively inspired your work, too!
Wooow, this is just lovely, Penelope! And it’s a great cause too. Congrats!